Link Building Copywriting Seminars Webinars

Are you in charge of marketing the website, yet have to deal with unfamiliar IT issues? How do you handle a mean IT department? Do you want to improve your relationship with your IT staff? This session provides clear advice and translates the geek-speak into real-life examples. Learn specific steps to analyze your website for potential search engine road blocks such as duplicate content penalties, canonicalization, circular navigation, and other technical horrors. We’ll help you identify potential problems and provide clear advice on how to approach your IT department with your request and an olive branch of peace.

Moderator:
Jeffrey Rohrs, Vice President, Marketing, ExactTarget

Speakers:
Matthew Bailey, President, SiteLogic
Andrea Bertone, Lynda.com
Chris Smith, Lead Strategist, Netconcepts

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This session covers what’s in the vertical search algorithms for local, images, news, shopping, etc. and how can you optimize content to reach the top of these results.

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Discover how search engines rely on link analysis as an important component for rank web pages. Learn also how to increase traffic to your site by building quality links in an appropriate manner.

Moderator:
Mike Grehan, Global KDM Officer, Acronym Media

Speakers:
Michael Gray, President, Atlas Web Service
Jeff Quipp, President & CEO, Search Engine People
PJ Fusco, Natural Search Director, Netconcepts
Jody Farmer, VP, Strategic Marketing, CreditCards.com

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When and how to effectively use the tools from Google Webmaster Central, Live Search Webmaster Center, and Yahoo Site Explorer.
Why Sitemaps shouldn’t be necessary (and why to sometimes use them anyway)

Speakers:
Rand Fishkin, CEO, SEOmoz
Stephan Spencer, Founder & President, Netconcepts

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The link and content structure of a website is critical to achieving full indexation and maximizing potential rankings. This session will cover specific strategies for link distribution, content organization, and controlling & flowing PageRank/link juice.

Speakers:
Rand Fishkin, CEO, SEOmoz
Stephan Spencer, Founder & President, Netconcepts

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This session will address how marketers utilize the long tail of the Internet and search engine marketing to identify and reach consumers who are interested in what a company has to offer, but don’t fit the traditional definition of the demographic audience. The end result is a more strategic, cost-effective search marketing campaign. We’ll discuss the “long tail approach” from a tactical standpoint, including strategies that fit the users of this emerging market, as well as examples of why this works in terms of increasing sales.

Highlights of the presentation include:

• Keywords: Capturing consumers with tail
• The power of secondary search engines
• Case study examples of the concept “in action”

Moderator:
David Szetela, CEO, Clix Marketing

Speakers:
Mary Bowling, Senior SEO, Blizzard Internet Marketing, Inc.
Brock Purpura, CEO, Etology
Aaron Shear, Partner, Boost Search Marketing
Stephan Spencer, Founder & President, Netconcepts, LLC

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From title tags to internal linking, from optional excerpts to rel=nofollow, this session covers the biggest search engine optimization mistakes WordPress bloggers make, and how to fix them.

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During this rich presentation, spanning SEO (Search Engine Optimization) fundamentals as well as advanced tricks and tactics that only the elite SEO experts know, you’ll learn how to:

• Check your “Google Pulse”
• Estimate missed opportunity costs
• Ensure Google crawls 100% of your site, including dynamic pages
• Design your pages to dominate rankings
• Avoid getting banned by Google
• Wield invaluable SEO tools you’ve not yet heard of
• Build high-quality links from trusted sites, and boost your PageRank along with your rankings
• Prepare for changes to come
• …and so much more!

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An overused and amorphous term, “Web 2.0″ nonetheless encompasses an evolutionary shift from the typical web user experience of a decade ago. Some aspects of the “new” web environment are great for improving your search traffic. Other developments may lead you to make serious SEO errors. Among other things, Web 2.0 is about new user interface designs that speed up user actions with techniques such as AJAX (Asynchronous Javascript and XML), which allow users to perform operations nimbly without loading a new HTML page. This session will cover AJAX, CSS, user-generated content, and other new trends in web design and user experiences that may require a re-think of your SEO strategy.

Speaker:
Chris “Silver” Smith, Lead Strategist, Netconcepts

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One of this year’s panelists promises that search marketers have the potential to “own” the social media marketing space because of search’s inherent bias towards ROI measurement. Panelists will focus on defining different measures of success, and exploring case studies of social media campaigns that worked to help clients get rich, famous, and better-looking.

Speakers:
Cam Balzer, Director of Search Strategy, Performics Inc.
Stephan Spencer, Founder and President, Netconcepts, LLC
Marshall Clark, Director of Search, Organic
Liana Evans, Director of Internet Marketing, KeyRelevance
Marty Weintraub, President, aimClear

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